Professionals partnering with students to foster innovation through a collaborative learning experience. Students gain valuable design research skills through creative problem solving and hands-on real-world design challenges.
WHAT WE OFFER
To get really innovative ideas you need to talk to extreme users. Don't cut out the less common ideas. Talk to fewer but more diverse people to capture the full landscape of ideas.
To choose which ideas to focus on it's important to prioritize the ideas and figure out the tradeoffs. Talk to large samples of representative consumers to identify which ideas are outliers..