Professionals partnering with students to foster innovation through a collaborative learning experience. Students gain valuable design research skills through creative problem solving and hands-on real-world design challenges.



WHAT WE OFFER

IN-FIELD TRAINING  We immerse ourselves in the field with students and professionals to provide real-world experiences conducting design research projects in the field.    request info on our next training

IN-FIELD TRAINING

We immerse ourselves in the field with students and professionals to provide real-world experiences conducting design research projects in the field.

request info on our next training

REMOTE TRAINING  We virtually present materials and facilitate activities to help students and professionals develop real-world experience with design research methodologies.     get a free quote

REMOTE TRAINING

We virtually present materials and facilitate activities to help students and professionals develop real-world experience with design research methodologies. 

get a free quote

SPONSORED PROJECTS  For-profit and non-profit organizations often sponsor projects. These organizations challenge students and professionals with real-world challenges and receive valuable insights from their research.    sponsor a class

SPONSORED PROJECTS

For-profit and non-profit organizations often sponsor projects. These organizations challenge students and professionals with real-world challenges and receive valuable insights from their research.

sponsor a class


EXPLORATORY RESEARCH

To get really innovative ideas you need to talk to extreme users. Don't cut out the less common ideas. Talk to fewer but more diverse people to capture the full landscape of ideas.

DIRECTIONAL RESEARCH

To choose which ideas to focus on it's important to prioritize the ideas and figure out the tradeoffs. Talk to large samples of representative consumers to identify which ideas are outliers..